Thursday, April 22, 2021

Media ROI Forum 2021

Nov. 12, 2021,Live Online & Interactive
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This Leadership Summit of Greece's Media Agencies takes place every two years and constitutes an exclusive event attended not only by the leaders of the greek Media Agency sector but also by major clients and select companies from the 'sell side', be they global giants or local corporations such as major broadcasters, publishers and other, often 'pure play", premium content providers.  The format is based on a handful of keynote addresses (one for every global group, i.e. WPP, Publicis, Omnicom, IPG and Dentsu Aegis) which are complemented with panels from local industry leaders.  Keynote addresses are delivered by a top executive with a global remit who can offer his/her vision of where the Media Agency sector is heading, in the context of the broader emerging ecosystem.  This can include industry 'megatrends', new services to clients, value chain restructuring, relationships with publishers and platforms as well as management of resources, both human and technology/infrastructure.

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