World-renowned experts, entrepreneurs and thought leaders.
Recognized for more than a decade as world-renowned experts, entrepreneurs and thought leaders, Don Peppers and Martha Rogers. continue to set the worldwide standard in business strategy and customer relationships.
The United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, recently cited Peppers and Rogers among their listing of the “50 most influential thinkers in marketing and business today.” Business 2.0 named them as two of the 19 most important business gurus of all time. And the DMA jointly recognized them as “Direct Marketer of the Year” by DM Days New York. Individually named to Accenture’s global list of “Top 100 business intellectuals,” they’ve also been named by the World Technology Network as “leaders most likely to casue visionary ripple effects.”
The pair are founding partners of Peppers & Rogers Group and 1to1® Media, the world’s premier customer-focused consultancy and award-winning publishing company. Founded in 1993, the firm is now a network of offices on six continents, serving Fortune 500 clients across all vertical segments.
Peppers and Rogers have co-authored eight bestselling books focusing on customer strategy, building the value of the customer, and the effects of emerging technologies and trends on business success. Their first book, The One to One Future, was considered a groundbreaker in 1993, and is still in print. Inc. magazine called it “one of the two or three most important business books ever written.” Enterprise One to One,1997 received a five-star rating from the Wall Street Journal. One to One B2B made the New York Times business best-seller list within a month of publication.
In 2004, the authors published the first-ever customer-strategy textbook for use in graduate-level coursework, Managing Customer Relationships. This publication hit the “top ten” business book list on Amazon.com the first day it was available.
And in 2005, their publication of Return On Customersm (or ROC) proposed an entirely new way to measure the value that businesses create, documenting the customer base as a value-producing asset for businesses capable of driving a company’s short-term earnings and long-term economic success, simultaneously. This title climbed to the top 20 business books on Amazon.com, and was a top-ten business best-seller for 2005 with 800-CEO-Read. Fast Company named the book one of the 15 “most important reads” of the year, and Return On Customersm was also a finalist in the American Marketing Association Foundation’s Berry-AMA Book Prize for 2006, for innovation and worldwide contribution to the professional field.
The global demand for Don Peppers and Martha Rogers’ books, speeches, presentations and workshops has resulted in translation to 17 languages – including: Arabic, Chinese, Japanese, Portuguese, Turkish and Russian – with well over a million copies in print. Both Peppers and Rogers are frequently invited to speak to academic audiences, and Dr. Rogers serves as an adjunct professor at Duke University. They each serve on the Boards of several companies.
Peppers and Rogers published their 8th book this year, revealing their most innovative and strategic thinking to date. Compelling and visionary, Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism, focuses on what empowered customers, networked employees, innovation and trust mean for the competitive differentiation and long-term success of your business.